- Static model
- Low revenue per site
- High operating cost
- Long replacement cycles
Optical
Short viewing · small formats
Markets
Street furniture · posters
Technology
Pigmented pixels
Inspired by chameleon pigmentation — reflective pigments that turn daylight into vivid digital color.
A problem worth solving
DOOH is growing fast indoors. Outdoors, LED still fights the sun — and regulation, cost, and power keep roadside digital locked out.
- Poor daylight visibility
- Light-emission regulation
- High capex & opex
- Heavy power infrastructure
Outdoor digital needs a better answer.
DigiTile
- Superb daylight visibility
- Favorable outdoor regulation
- Lower capex & opex vs LED
- Dynamic · high revenue potential
Optical
Med–long viewing · large formats
Markets
Billboards · bridges · retail
LED
- High capital investment
- Restrictive light regulation
- Weak daylight visibility
- High power & maintenance
Optical
Medium viewing · large formats
Markets
Spectaculars · indoor DOOH
MetricPrintDigiTileLED
- DaylightStrongStrongWeak
- EnergyNoneNear-zeroHigh
- DigitalStatic0.5s refreshVideo
- RegulationFitsFitsOften limited
Our solution
DigiTile hits LED’s blockers head-on:
- Daylight-ready digital color
- Meets outdoor advertising regs
- Lower operating cost
- Solar / off-grid capable
Roadside, bridges, retail, spectaculars — niches LEDs can’t own on cost and regulation. ~$10B opportunity.
LEDs burn energy to outshine the sun. A chameleon reflects it — and looks better as light rises.
Pigments absorb some wavelengths and bounce others. That reflected spectrum is the color you see — print-depth outdoors, without glare.
A clear market need
Media and OEM leaders confirmed interest with LOIs and NDAs. DOOH is already 35% of global OOH revenue — mostly indoor.
Static boards still drive 60%+ of OOH. Digitizing them is the next growth unlock.
Technology and products
Pigmented Pixel = reflective digital display.Daylight boosts visibility — it doesn’t kill it.Optics + pigments + electronics.
Patented micro-optics, reflective pigments, and control electronics in one modular tile.
Digital Tile — market ready
- 15×15 cm modular tiles — scale to any display size
- 10 mm or 16 mm pixel pitch
- Print-quality color · 0.5s refresh · near-zero hold power